Destination · AluaSoul Sunny Beach

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Discover Sunny Beach

In the heart of the Bulgarian Black Sea coast, Sunny Beach is the country’s largest tourist resort and a perfect destination for adults seeking golden beaches, lively entertainment and a wealth of culture. AluaSoul Sunny Beach invites you to discover this magnificent resort in a comfortable hotel designed for adults aged 16 and over, where you can unwind and enjoy every experience with your partner or friends.

Bird watching

For keen ornithologists, places such as Lake Burgas and the Ropotamo Nature Reserve are ideal for bird watching, home to a huge variety of species and offering unique experiences for any traveller that enjoys getting close up with nature and discovering the local fauna.

Cycling

Discover the surroundings of Sunny Beach by bike. The well-marked routes make cycling an ideal way to stay active and explore the area in a different way. Whether you prefer just a relaxing ride or something more challenging, cycling in the local area allows you to enjoy fresh air, beautiful scenery and a real sense of freedom.

Hiking and nature

Just a few kilometres from our hotel are hiking trails that pass through spectacular scenery in locations such as Strandzha National Park and the Irakli Nature Reserve. Hike in the green hills, through dense forests and admire stunning views that capture the essence of the Bulgarian natural environment. The trails are ideal for anyone who wants to savour the peacefulness of nature while also getting a little exercise.

Explore the beaches

Sunny Beach is the ideal starting point for discovering all the diversity and beauty of Bulgaria. With 8 kilometres of coastline, golden sands and the crystal-clear waters of the Black Sea, the destination is the perfect place to relax, bask in the sun or try water sports such as windsurfing, kayaking or snorkelling. The seafront promenade enjoys both spectacular views and all the energy of lively bars, restaurants and shops overlooking the sea.

AluaSoul Sunny Beach is the perfect base for exploring this outstanding destination. Sunny Beach is ideal for travellers aiming to combine adventure, relaxation and unforgettable experiences as a couple or with friends. From dinners with sea views to lazy days on picturesque beaches, the destination has everything you need for an exceptional holiday.

Whether it’s relaxing with water activities, hiking nature trails or exploring the coast, every experience helps create an extraordinary holiday for adults while also allowing visitors to discover the beauty of the surroundings.

In addition to the main beach, the region is also home to many other natural treasures:

Fort Beach
Ravda
St. Vlas
Irakli

Fort Beach

A quiet place that is perfect for sunset walks.

Ravda

Where the beautiful scenery creates the most welcoming and romantic atmosphere.

St. Vlas

With its impeccable beaches and lovely marina.

Irakli

A protected beach that preserves all the unspoiled beauty of the Bulgarian coast.

Culture and entertainment

Sunny Beach is famous for its nightlife and wide range of bars, clubs and events that make every night a fantastic experience for visitors. From clubs with live shows to bars with sea views, there are so many attractions to enjoy. Sunny Beach also has numerous cultural attractions throughout the year, with many outstanding events that reflect Bulgaria's traditions and modernity. Sunny Beach offers something new every month, ensuring there’s always something exciting to discover:

May: Sveti Vlas Fair, a cultural event combining tradition and modernity.

June: Varna Summer Festival, combining the best art and music in the open air.

July: San Vlas International Regatta, perfect for lovers of the sea and sailing.

August: Burgas Spirit Festival, with live music filling the coast with energy.

August/September: Varna International Film Festival, a very special event for film buffs.

October: The Golden Dolphin Puppet Festival, an unmissable cultural event.

A man and woman couple paddling as they sit in a kayak on the water

Water sports

Sunny Beach is a top destination for anyone who loves water sports. From kayaking to snorkelling, the sea invites you to enjoy adventures and discover all the beauty beneath the waves. For travellers seeking a more relaxing experience, boat tours are fantastic for exploring the coast, with a chance to see dolphins or enjoy fishing in crystal-clear waters.

Outdoor Activities

The days at AluaSoul Sunny Beach are full of opportunities to have fun and form a deeper connection with nature. Located in one of the most attractive destinations on the Black Sea, our hotel combines relaxation and adventure in a setting designed for adults only. Whether you prefer thrills on the water or discovering Bulgaria's natural treasures, you can always find activities to make your holiday an exceptional experience.